Fishs Eddy




About the brand: Fishs  Eddy is a New York City home goods establishment. Founded in 1986 by Julie Gaines, the store has been a staple of small businesses in the city. Since joining the team, the business has been acquired by private equity investors and has more than tripled in size. The store opened its second location in October of 2025 and is set to open its third location in early May of 2026. We have also reentered the e-commerce and wholesale world.

My role:
  • Lead Designer & Manager



Products I’ve Developed: 

Italian Wine Glasses  (Archival Design Recolored)
Coffee Packaging
Olive Oil Packaging
Archival pattern repurposed for a napkin with original trim
Susan Alexandra Collab
Color Development



Western Collection
Small collection “In the Family”


Merch:

Packaging:

Collaborations:

Susan Alexandra
Initial Sketches
Products in the new Susan Alexandra store

Signage:




Photographs by Naomi Paul